Applications / Mortgage Analytics / Lenders / Michigan / Consumers Credit Union / Competition
Consumers Credit Union
Kalamazoo, MI · Credit union · NCUA · $2.7 billion assets · 2,943 loans in 2025
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2,943
loans originated, 2025
3,936
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Consumers Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Consumers Credit Union ranks 7th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $185.6M lent: 2.5% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — KALAMAZOO-PORTAGE, MI, 2025
Consumers Credit Union ranks 1st of 281 lenders in Kalamazoo-Portage, MI, with $163.7M lent: 12.7% of a $1.29B market.
Kalamazoo-Portage, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MICHIGAN, 2025
Consumers Credit Union ranks 10th of 606 lenders in non-metro Michigan, with $114.0M lent: 1.6% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — DETROIT-WARREN-DEARBORN, MI, 2025
Consumers Credit Union ranks 103rd of 599 lenders in Detroit-Warren-Dearborn, MI, with $28.3M lent: 0.1% of a $25.80B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LANSING-EAST LANSING, MI, 2025
Consumers Credit Union ranks 25th of 333 lenders in Lansing-East Lansing, MI, with $18.3M lent: 0.9% of a $2.02B market.
Lansing-East Lansing, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
Consumers Credit Union ranks 393rd of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $1.1M lent: 0.0% of a $17.86B market.
Indianapolis-Carmel-Greenwood, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FORT WAYNE, IN, 2025
Consumers Credit Union ranks 189th of 304 lenders in Fort Wayne, IN, with $530K lent: 0.0% of a $2.60B market.
Fort Wayne, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MIDLAND, MI, 2025
Consumers Credit Union ranks 126th of 175 lenders in Midland, MI, with $230K lent: 0.1% of a $360.1M market.
Midland, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumers Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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