First in its home market, with a smaller share
Altra has lent in La Crosse-Onalaska since before 1990 and ranks 1 of 213 lenders there, but its share fell from 28.2% to 23.8%, down 4.4 points. Its own lending rose overall, from $494.3 million to $616.8 million, so the lower share may reflect a home market that grew faster than its lending there, or growth placed in markets such as Tyler.