Applications / Mortgage Analytics / Lenders / Minnesota / TruStone Financial Credit Union / Competition
TruStone Financial Credit Union
Plymouth, MN · Credit union · NCUA · $6.0 billion assets · 4,909 loans in 2025
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4,909
loans originated, 2025
7,243
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who TruStone Financial Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
TruStone Financial Credit Union ranks 6th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $610.2M lent: 2.2% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MILWAUKEE-WAUKESHA, WI, 2025
TruStone Financial Credit Union ranks 40th of 510 lenders in Milwaukee-Waukesha, WI, with $60.6M lent: 0.6% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MINNESOTA, 2025
TruStone Financial Credit Union ranks 33rd of 536 lenders in non-metro Minnesota, with $43.4M lent: 0.8% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — KENOSHA, WI, 2025
TruStone Financial Credit Union ranks 13th of 257 lenders in Kenosha, WI, with $19.3M lent: 2.1% of a $933.9M market.
Kenosha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RACINE-MOUNT PLEASANT, WI, 2025
TruStone Financial Credit Union ranks 11th of 285 lenders in Racine-Mount Pleasant, WI, with $19.1M lent: 1.7% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — RENO, NV, 2025
TruStone Financial Credit Union ranks 83rd of 325 lenders in Reno, NV, with $9.1M lent: 0.2% of a $5.16B market.
Reno, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FLAGSTAFF, AZ, 2025
TruStone Financial Credit Union ranks 154th of 270 lenders in Flagstaff, AZ, with $1.1M lent: 0.1% of a $1.36B market.
Flagstaff, AZ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FOND DU LAC, WI, 2025
TruStone Financial Credit Union ranks 170th of 199 lenders in Fond du Lac, WI, with $180K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TruStone Financial Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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