Applications / Mortgage Analytics / Lenders / Wisconsin / Landmark Credit Union / Competition
Landmark Credit Union
Brookfield, WI · Credit union · NCUA · $7.5 billion assets · 6,671 loans in 2025
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6,671
loans originated, 2025
9,411
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Landmark Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
Landmark Credit Union ranks 1st of 510 lenders in Milwaukee-Waukesha, WI, with $858.6M lent: 8.1% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Landmark Credit Union ranks 19th of 659 lenders in non-metro Wisconsin, with $101.1M lent: 1.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — RACINE-MOUNT PLEASANT, WI, 2025
Landmark Credit Union ranks 3rd of 285 lenders in Racine-Mount Pleasant, WI, with $69.8M lent: 6.1% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MADISON, WI, 2025
Landmark Credit Union ranks 26th of 380 lenders in Madison, WI, with $61.6M lent: 1.0% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Landmark Credit Union ranks 301st of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $15.6M lent: 0.0% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CEDAR RAPIDS, IA, 2025
Landmark Credit Union ranks 34th of 210 lenders in Cedar Rapids, IA, with $6.6M lent: 0.4% of a $1.53B market.
Cedar Rapids, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 62% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WAUSAU, WI, 2025
Landmark Credit Union ranks 82nd of 196 lenders in Wausau, WI, with $640K lent: 0.1% of a $663.9M market.
Wausau, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — APPLETON, WI, 2025
Landmark Credit Union ranks 36th of 257 lenders in Appleton, WI, with $10.6M lent: 0.6% of a $1.70B market.
Appleton, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Landmark Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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