Applications / Mortgage Analytics / Lenders / Michigan / Genisys Credit Union / Competition
Genisys Credit Union
Auburn Hills, MI · Credit union · NCUA · $6.2 billion assets · 3,566 loans in 2025
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3,566
loans originated, 2025
5,610
applications, 2025
36
states and territories
0
gaps bigger than at similar lenders
Who Genisys Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DETROIT-WARREN-DEARBORN, MI, 2025
Genisys Credit Union ranks 7th of 599 lenders in Detroit-Warren-Dearborn, MI, with $490.1M lent: 1.9% of a $25.80B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Genisys Credit Union ranks 242nd of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $46.6M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — FLINT, MI, 2025
Genisys Credit Union ranks 9th of 285 lenders in Flint, MI, with $42.0M lent: 2.6% of a $1.61B market.
Flint, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — TRAVERSE CITY, MI, 2025
Genisys Credit Union ranks 12th of 274 lenders in Traverse City, MI, with $29.6M lent: 2.1% of a $1.39B market.
Traverse City, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Genisys Credit Union ranks 132nd of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $27.6M lent: 0.1% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SALT LAKE CITY-MURRAY, UT, 2025
Genisys Credit Union ranks 140th of 363 lenders in Salt Lake City-Murray, UT, with $8.7M lent: 0.1% of a $12.49B market.
Salt Lake City-Murray, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PROVO-OREM-LEHI, UT, 2025
Genisys Credit Union ranks 118th of 319 lenders in Provo-Orem-Lehi, UT, with $6.3M lent: 0.1% of a $7.84B market.
Provo-Orem-Lehi, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — BAKERSFIELD-DELANO, CA, 2025
Genisys Credit Union ranks 109th of 407 lenders in Bakersfield-Delano, CA, with $5.0M lent: 0.1% of a $4.24B market.
Bakersfield-Delano, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Genisys Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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