Applications / Mortgage Analytics / Lenders / Michigan / DFCU Financial / Competition
DFCU Financial
Dearborn, MI · Credit union · NCUA · $7.8 billion assets · 3,280 loans in 2025
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3,280
loans originated, 2025
4,862
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who DFCU Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DETROIT-WARREN-DEARBORN, MI, 2025
DFCU Financial ranks 14th of 599 lenders in Detroit-Warren-Dearborn, MI, with $373.9M lent: 1.4% of a $25.80B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
DFCU Financial ranks 76th of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $78.7M lent: 0.3% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ANN ARBOR, MI, 2025
DFCU Financial ranks 14th of 310 lenders in Ann Arbor, MI, with $49.1M lent: 2.1% of a $2.38B market.
Ann Arbor, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
DFCU Financial ranks 41st of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $32.7M lent: 0.4% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NAPLES-MARCO ISLAND, FL, 2025
DFCU Financial ranks 50th of 595 lenders in Naples-Marco Island, FL, with $22.7M lent: 0.4% of a $5.13B market.
Naples-Marco Island, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — GAINESVILLE, FL, 2025
DFCU Financial ranks 153rd of 367 lenders in Gainesville, FL, with $1.3M lent: 0.1% of a $1.76B market.
Gainesville, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
DFCU Financial ranks 266th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $860K lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PORT ST. LUCIE, FL, 2025
DFCU Financial ranks 348th of 559 lenders in Port St. Lucie, FL, with $675K lent: 0.0% of a $4.88B market.
Port St. Lucie, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and DFCU Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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