Applications / Mortgage Analytics / Lenders / Illinois / Citizens Equity First Credit Union / Competition
Citizens Equity First Credit Union
Peoria, IL · Credit union · NCUA · $8.3 billion assets · 3,231 loans in 2025
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3,231
loans originated, 2025
4,999
applications, 2025
39
states and territories
0
gaps bigger than at similar lenders
Who Citizens Equity First Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PEORIA, IL, 2025
Citizens Equity First Credit Union ranks 1st of 289 lenders in Peoria, IL, with $220.9M lent: 16.5% of a $1.33B market.
Peoria, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — BLOOMINGTON, IL, 2025
Citizens Equity First Credit Union ranks 3rd of 221 lenders in Bloomington, IL, with $42.7M lent: 5.9% of a $724.8M market.
Bloomington, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO ILLINOIS, 2025
Citizens Equity First Credit Union ranks 19th of 572 lenders in non-metro Illinois, with $33.7M lent: 1.0% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SPRINGFIELD, IL, 2025
Citizens Equity First Credit Union ranks 6th of 217 lenders in Springfield, IL, with $29.1M lent: 3.5% of a $824.4M market.
Springfield, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
Citizens Equity First Credit Union ranks 116th of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $22.3M lent: 0.1% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — HAMMOND, LA, 2025
Citizens Equity First Credit Union ranks 112th of 197 lenders in Hammond, LA, with $445K lent: 0.1% of a $500.5M market.
Hammond, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WENATCHEE-EAST WENATCHEE, WA, 2025
Citizens Equity First Credit Union ranks 167th of 209 lenders in Wenatchee-East Wenatchee, WA, with $405K lent: 0.0% of a $1.03B market.
Wenatchee-East Wenatchee, WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SPRINGFIELD, MA, 2025
Citizens Equity First Credit Union ranks 256th of 322 lenders in Springfield, MA, with $395K lent: 0.0% of a $2.23B market.
Springfield, MA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citizens Equity First Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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