Still first in Peoria, with a smaller share
It ranks 1 of 289 lenders in Peoria, but its share fell 2.1 points to 16.5% from 18.6%. Possible reasons include faster growth at competitors such as Flat Branch Mortgage, second with $116.8M, or more of its own lending going elsewhere. Its share rose 0.8 points to 5.9% in Bloomington and 0.3 points to 3.5% in Springfield, where it ranks 6 of 217.