Applications / Mortgage Analytics / Lenders / Wisconsin / Associated Bank / Competition
Associated Bank
Green Bay, WI · National bank · OCC · $45.1 billion assets · 6,805 loans in 2025
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6,805
loans originated, 2025
10,488
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Who Associated Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Associated Bank ranks 33rd of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $394.1M lent: 0.7% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MILWAUKEE-WAUKESHA, WI, 2025
Associated Bank ranks 5th of 510 lenders in Milwaukee-Waukesha, WI, with $330.9M lent: 3.1% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Associated Bank ranks 30th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $243.0M lent: 0.9% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO WISCONSIN, 2025
Associated Bank ranks 5th of 659 lenders in non-metro Wisconsin, with $231.0M lent: 2.7% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GREEN BAY, WI, 2025
Associated Bank ranks 2nd of 293 lenders in Green Bay, WI, with $157.7M lent: 7.1% of a $2.22B market.
Green Bay, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BRUNSWICK-ST. SIMONS, GA, 2025
Associated Bank ranks 192nd of 271 lenders in Brunswick-St. Simons, GA, with $405K lent: 0.0% of a $958.2M market.
Brunswick-St. Simons, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO UTAH, 2025
Associated Bank ranks 128th of 349 lenders in non-metro Utah, with $6.9M lent: 0.1% of a $6.01B market.
non-metro Utah is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO INDIANA, 2025
Associated Bank ranks 377th of 555 lenders in non-metro Indiana, with $510K lent: 0.0% of a $6.30B market.
non-metro Indiana is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Associated Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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