Applications / Mortgage Analytics / Lenders / Wisconsin / Associated Bank
Green Bay, WI · National bank · OCC · $45.1 billion assets · 6,805 loans in 2025
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6,805
loans originated, 2025
10,488
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Associated Bank is a Wisconsin lender ranked 2 of 293 in Green Bay and 5 of 510 in Milwaukee, and its loans rose 4% in 2025 after falling from 17,445 in 2020.
Similar lenders are national banks making between half and twice as many loans. Its typical loan was $155,000 against $220,000, lower than about four in five of them, while LMI (low- and moderate-income) borrowers took 37.4% of its loans against 30.7%, higher than about nine in ten. Its home-improvement (19.6%) and other-purpose (14.8%) loans may tend to be smaller.
Its share of loans in LMI areas was 15.3% against 18.3%, and in majority-minority areas 8.1% against 17.4%, among the lowest tenth of similar lenders. Its Wisconsin focus may mean fewer such areas nearby; it ranks only 33 of 902 in Chicago.
Its Green Bay share rose to 7.1% from 6.7%, second to Community First Credit Union. It fell in Milwaukee to 3.1% from 3.5%, behind three credit unions, and in Minneapolis-St. Paul to 0.9% from 1.1%. Competitors' pricing or the bank's own choices could account for this.
Originations fell from 17,445 in 2020, when its typical rate was 3.25%, to 6,116 in 2023, then rose 4% in 2025 against 1% for similar lenders and 10% for the whole market. Few of its loans were higher-priced (a rate well above the average for similar loans): 0.2% against 2.2%.
Questions the data can answer next
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Associated Bank took 10,488 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 42.8% · Refinance 22.8% · Home improvement 19.6% · Other 14.8%
Conventional 97.2% · FHA 2.1% · VA 0.6% · USDA (RHS or FSA) 0.0% · of 6,805 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 4,974 | 73.1% |
| Illinois | 1,060 | 15.6% |
| Minnesota | 553 | 8.1% |
| Missouri | 100 | 1.5% |
| Michigan | 49 | 0.7% |
| Florida | 32 | 0.5% |
| Arizona | 11 | 0.2% |
| Ohio | 7 | 0.1% |
| Colorado | 5 | 0.1% |
| Indiana | 3 | 0.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Milwaukee-Waukesha | 1,266 |
| Minneapolis-St. Paul-Bloomington | 685 |
| Green Bay | 632 |
| Chicago-Naperville-Schaumburg | 534 |
| Madison | 303 |
| St. Louis | 274 |
| Appleton | 224 |
| Rockford | 168 |
| Oshkosh-Neenah | 166 |
| Janesville-Beloit | 164 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | ZF85QS7OXKPBG52R7N18 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 917742 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 123695 | 2000–2010 |
| Respondent ID (the HMDA filer code before 2018) | 9917742 | 2011–2017 |
Established 1 January 1874. Reported under HMDA 2000-2025.
Mergers, name changes, data editions and corrections: Associated Bank's data.
Associated Bank's data
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