Applications / Mortgage Analytics / Lenders / South Dakota / Citibank / Competition
Citibank
Sioux Falls, SD · National bank · OCC · $1.8 trillion assets · 15,812 loans in 2025
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15,812
loans originated, 2025
33,966
applications, 2025
49
states and territories
0
gaps bigger than at similar lenders
Who Citibank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Citibank ranks 8th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $3.76B lent: 2.6% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Citibank ranks 7th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $2.85B lent: 2.5% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Citibank ranks 7th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $2.14B lent: 4.1% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
Citibank ranks 3rd of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $1.90B lent: 6.6% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
Citibank ranks 16th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $943.5M lent: 1.5% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — GREAT FALLS, MT, 2025
Citibank ranks 133rd of 136 lenders in Great Falls, MT, with $75K lent: 0.0% of a $564.2M market.
Great Falls, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 64% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — WALLA WALLA, WA, 2025
Citibank ranks 54th of 151 lenders in Walla Walla, WA, with $935K lent: 0.3% of a $350.6M market.
Walla Walla, WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WILDWOOD-THE VILLAGES, FL, 2025
Citibank ranks 158th of 451 lenders in Wildwood-The Villages, FL, with $935K lent: 0.1% of a $1.68B market.
Wildwood-The Villages, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Citibank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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