Applications / Mortgage Analytics / Lenders / New Mexico / First New Mexico Bank, LAS Cruces / Competition
First New Mexico Bank, LAS Cruces
Las Cruces, NM · State non-member bank · FDIC · $165 million assets · 39 loans in 2025
First New Mexico Bank, LAS Cruces's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
39
loans originated, 2025
92
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who First New Mexico Bank, LAS Cruces competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LAS CRUCES, NM, 2025
First New Mexico Bank, LAS Cruces ranks 32nd of 231 lenders in Las Cruces, NM, with $7.7M lent: 0.8% of a $1.02B market.
Las Cruces, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First New Mexico Bank, LAS Cruces in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PHOENIX-MESA-CHANDLER, AZ, 2025
First New Mexico Bank, LAS Cruces ranks 615th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $1.2M lent: 0.0% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First New Mexico Bank, LAS Cruces in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — EL PASO, TX, 2025
First New Mexico Bank, LAS Cruces ranks 171st of 332 lenders in El Paso, TX, with $880K lent: 0.0% of a $3.34B market.
El Paso, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First New Mexico Bank, LAS Cruces in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO NEW MEXICO, 2025
First New Mexico Bank, LAS Cruces ranks 281st of 353 lenders in non-metro New Mexico, with $340K lent: 0.0% of a $1.95B market.
non-metro New Mexico is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First New Mexico Bank, LAS Cruces in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO TEXAS, 2025
First New Mexico Bank, LAS Cruces ranks 750th of 831 lenders in non-metro Texas, with $225K lent: 0.0% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First New Mexico Bank, LAS Cruces in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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First New Mexico Bank, LAS Cruces's data
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First New Mexico Bank, LAS Cruces and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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