Applications / Mortgage Analytics / Lenders / Texas / First Financial Bank / Competition
First Financial Bank
Abilene, TX · State member bank · FRS · $15.4 billion assets · 3,784 loans in 2025
3,784
loans originated, 2025
5,186
applications, 2025
20
states and territories
0
gaps bigger than at similar lenders
Who First Financial Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
First Financial Bank ranks 43rd of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $334.9M lent: 0.5% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ABILENE, TX, 2025
First Financial Bank ranks 1st of 251 lenders in Abilene, TX, with $197.8M lent: 20.7% of a $955.5M market.
Abilene, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
First Financial Bank ranks 71st of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $147.6M lent: 0.3% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO TEXAS, 2025
First Financial Bank ranks 11th of 831 lenders in non-metro Texas, with $125.8M lent: 1.2% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — COLLEGE STATION-BRYAN, TX, 2025
First Financial Bank ranks 5th of 377 lenders in College Station-Bryan, TX, with $64.9M lent: 3.8% of a $1.70B market.
College Station-Bryan, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PRESCOTT VALLEY-PRESCOTT, AZ, 2025
First Financial Bank ranks 285th of 380 lenders in Prescott Valley-Prescott, AZ, with $505K lent: 0.0% of a $2.43B market.
Prescott Valley-Prescott, AZ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
First Financial Bank ranks 750th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $445K lent: 0.0% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBIA, SC, 2025
First Financial Bank ranks 379th of 515 lenders in Columbia, SC, with $355K lent: 0.0% of a $5.77B market.
Columbia, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED