Applications / Mortgage Analytics / Lenders / Colorado / American Financing / Competition
American Financing
Aurora, CO · Independent non-bank lender · CFPB · 5,431 loans in 2025
5,431
loans originated, 2025
26,784
applications, 2025
51
states and territories
2
gaps bigger than at similar lenders
Who American Financing competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DENVER-AURORA-CENTENNIAL, CO, 2025
American Financing ranks 31st of 754 lenders in Denver-Aurora-Centennial, CO, with $260.3M lent: 0.7% of a $35.19B market.
Denver-Aurora-Centennial, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
American Financing ranks 120th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $85.6M lent: 0.2% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GREELEY, CO, 2025
American Financing ranks 18th of 399 lenders in Greeley, CO, with $54.8M lent: 1.2% of a $4.47B market.
Greeley, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO COLORADO, 2025
American Financing ranks 58th of 626 lenders in non-metro Colorado, with $30.8M lent: 0.3% of a $9.24B market.
non-metro Colorado is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
American Financing ranks 352nd of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $20.5M lent: 0.0% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BECKLEY, WV, 2025
American Financing ranks 71st of 137 lenders in Beckley, WV, with $360K lent: 0.1% of a $270.2M market.
Beckley, WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ALTOONA, PA, 2025
American Financing ranks 80th of 146 lenders in Altoona, PA, with $340K lent: 0.1% of a $326.0M market.
Altoona, PA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LAREDO, TX, 2025
American Financing ranks 130th of 168 lenders in Laredo, TX, with $295K lent: 0.0% of a $689.9M market.
Laredo, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financing in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED