Applications / Mortgage Analytics / Lenders / Florida / Loyalty Credit Union / Competition
Loyalty Credit Union
Pensacola, FL · Credit union · NCUA · $299 million assets · 13 loans in 2025
Loyalty Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
13
loans originated, 2025
18
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Loyalty Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
Loyalty Credit Union ranks 227th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $1.4M lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Loyalty Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
Loyalty Credit Union ranks 419th of 485 lenders in Daphne-Fairhope-Foley, AL, with $255K lent: 0.0% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Loyalty Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — TALLAHASSEE, FL, 2025
Loyalty Credit Union ranks 338th of 372 lenders in Tallahassee, FL, with $145K lent: 0.0% of a $1.71B market.
Tallahassee, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Loyalty Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
Loyalty Credit Union ranks 590th of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $135K lent: 0.0% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Loyalty Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PANAMA CITY-PANAMA CITY BEACH, FL, 2025
Loyalty Credit Union ranks 437th of 443 lenders in Panama City-Panama City Beach, FL, with $65K lent: 0.0% of a $1.96B market.
Panama City-Panama City Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Loyalty Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Loyalty Credit Union's data
$215
Loyalty Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Loyalty Credit Union's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]