Applications / Mortgage Analytics / Lenders / Wisconsin / Unity Bank / Competition
Unity Bank
Augusta, WI · State non-member bank · FDIC · $612 million assets · 21 loans in 2025
Unity Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
21
loans originated, 2025
24
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Unity Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MINNESOTA, 2025
Unity Bank ranks 188th of 536 lenders in non-metro Minnesota, with $3.6M lent: 0.1% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Unity Bank ranks 493rd of 659 lenders in non-metro Wisconsin, with $535K lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GRAND FORKS, MN-ND, 2025
Unity Bank ranks 84th of 131 lenders in Grand Forks, MN-ND, with $390K lent: 0.1% of a $452.1M market.
Grand Forks, MN-ND is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — ST. CLOUD, MN, 2025
Unity Bank ranks 199th of 243 lenders in St. Cloud, MN, with $245K lent: 0.0% of a $1.04B market.
St. Cloud, MN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Unity Bank ranks 665th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $165K lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO CALIFORNIA, 2025
Unity Bank ranks 453rd of 456 lenders in non-metro California, with $45K lent: 0.0% of a $4.39B market.
non-metro California is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Unity Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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