Applications / Mortgage Analytics / Lenders / Wisconsin / Town Bank / Competition
Town Bank
Hartland, WI · National bank · OCC · $4.5 billion assets · 196 loans in 2025
Town Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
196
loans originated, 2025
240
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who Town Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MADISON, WI, 2025
Town Bank ranks 20th of 380 lenders in Madison, WI, with $74.4M lent: 1.2% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MILWAUKEE-WAUKESHA, WI, 2025
Town Bank ranks 57th of 510 lenders in Milwaukee-Waukesha, WI, with $37.9M lent: 0.4% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WISCONSIN, 2025
Town Bank ranks 122nd of 659 lenders in non-metro Wisconsin, with $13.6M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — RACINE-MOUNT PLEASANT, WI, 2025
Town Bank ranks 54th of 285 lenders in Racine-Mount Pleasant, WI, with $4.4M lent: 0.4% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO MINNESOTA, 2025
Town Bank ranks 173rd of 536 lenders in non-metro Minnesota, with $4.0M lent: 0.1% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WAUSAU, WI, 2025
Town Bank ranks 144th of 196 lenders in Wausau, WI, with $245K lent: 0.0% of a $663.9M market.
Wausau, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — EAU CLAIRE, WI, 2025
Town Bank ranks 161st of 220 lenders in Eau Claire, WI, with $265K lent: 0.0% of a $1.01B market.
Eau Claire, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Town Bank ranks 559th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $2.4M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Town Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Town Bank's data
$215
Town Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Town Bank's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]