Applications / Mortgage Analytics / Lenders / Iowa / The Family Credit Union / Competition
The Family Credit Union
Davenport, IA · Credit union · NCUA · $242 million assets · 141 loans in 2025
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141
loans originated, 2025
237
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who The Family Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DAVENPORT-MOLINE-ROCK ISLAND, IA-IL, 2025
The Family Credit Union ranks 35th of 288 lenders in Davenport-Moline-Rock Island, IA-IL, with $7.7M lent: 0.5% of a $1.55B market.
Davenport-Moline-Rock Island, IA-IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO IOWA, 2025
The Family Credit Union ranks 234th of 465 lenders in non-metro Iowa, with $1.3M lent: 0.0% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO ILLINOIS, 2025
The Family Credit Union ranks 311th of 572 lenders in non-metro Illinois, with $775K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — DES MOINES-WEST DES MOINES, IA, 2025
The Family Credit Union ranks 281st of 396 lenders in Des Moines-West Des Moines, IA, with $480K lent: 0.0% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ROCKFORD, IL, 2025
The Family Credit Union ranks 186th of 302 lenders in Rockford, IL, with $405K lent: 0.0% of a $1.24B market.
Rockford, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MADISON, WI, 2025
The Family Credit Union ranks 306th of 380 lenders in Madison, WI, with $345K lent: 0.0% of a $6.35B market.
Madison, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — OMAHA, IA-NE, 2025
The Family Credit Union ranks 356th of 417 lenders in Omaha, IA-NE, with $265K lent: 0.0% of a $8.07B market.
Omaha, IA-NE is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WATERLOO-CEDAR FALLS, IA, 2025
The Family Credit Union ranks 112th of 168 lenders in Waterloo-Cedar Falls, IA, with $255K lent: 0.0% of a $771.9M market.
Waterloo-Cedar Falls, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Family Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 74% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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