Applications / Mortgage Analytics / Lenders / Wisconsin / The Equitable Bank / Competition
The Equitable Bank
Wauwatosa, WI · Savings institution · FDIC · $332 million assets · 250 loans in 2025
The Equitable Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
250
loans originated, 2025
340
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who The Equitable Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
The Equitable Bank ranks 29th of 510 lenders in Milwaukee-Waukesha, WI, with $92.5M lent: 0.9% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — RACINE-MOUNT PLEASANT, WI, 2025
The Equitable Bank ranks 60th of 285 lenders in Racine-Mount Pleasant, WI, with $3.6M lent: 0.3% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WISCONSIN, 2025
The Equitable Bank ranks 273rd of 659 lenders in non-metro Wisconsin, with $3.2M lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
The Equitable Bank ranks 384th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $2.4M lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — KENOSHA, WI, 2025
The Equitable Bank ranks 85th of 257 lenders in Kenosha, WI, with $1.6M lent: 0.2% of a $933.9M market.
Kenosha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FOND DU LAC, WI, 2025
The Equitable Bank ranks 152nd of 199 lenders in Fond du Lac, WI, with $245K lent: 0.0% of a $534.4M market.
Fond du Lac, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MADISON, WI, 2025
The Equitable Bank ranks 289th of 380 lenders in Madison, WI, with $405K lent: 0.0% of a $6.35B market.
Madison, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — APPLETON, WI, 2025
The Equitable Bank ranks 160th of 257 lenders in Appleton, WI, with $690K lent: 0.0% of a $1.70B market.
Appleton, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Equitable Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The Equitable Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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