Applications / Mortgage Analytics / Lenders / Arkansas / The Citizens Bank / Competition
The Citizens Bank
Batesville, AR · State member bank · FRS · $1.6 billion assets · 148 loans in 2025
The Citizens Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
148
loans originated, 2025
184
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who The Citizens Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO ARKANSAS, 2025
The Citizens Bank ranks 63rd of 459 lenders in non-metro Arkansas, with $13.0M lent: 0.4% of a $3.36B market.
non-metro Arkansas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LITTLE ROCK-NORTH LITTLE ROCK-CONWAY, AR, 2025
The Citizens Bank ranks 102nd of 423 lenders in Little Rock-North Little Rock-Conway, AR, with $5.5M lent: 0.1% of a $4.33B market.
Little Rock-North Little Rock-Conway, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — FAYETTEVILLE-SPRINGDALE-ROGERS, AR, 2025
The Citizens Bank ranks 136th of 465 lenders in Fayetteville-Springdale-Rogers, AR, with $4.8M lent: 0.1% of a $5.77B market.
Fayetteville-Springdale-Rogers, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — HOT SPRINGS, AR, 2025
The Citizens Bank ranks 34th of 240 lenders in Hot Springs, AR, with $3.6M lent: 0.6% of a $572.3M market.
Hot Springs, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — FORT SMITH, AR-OK, 2025
The Citizens Bank ranks 178th of 241 lenders in Fort Smith, AR-OK, with $280K lent: 0.0% of a $954.6M market.
Fort Smith, AR-OK is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — TEXARKANA, AR-TX, 2025
The Citizens Bank ranks 181st of 198 lenders in Texarkana, AR-TX, with $105K lent: 0.0% of a $445.6M market.
Texarkana, AR-TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
The Citizens Bank ranks 412th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $275K lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The Citizens Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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