Applications / Mortgage Analytics / Lenders / Wisconsin / Superior Choice Credit Union / Competition
Superior Choice Credit Union
Superior, WI · Credit union · NCUA · $718 million assets · 386 loans in 2025
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386
loans originated, 2025
581
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Superior Choice Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DULUTH, MN-WI, 2025
Superior Choice Credit Union ranks 15th of 318 lenders in Duluth, MN-WI, with $24.6M lent: 1.8% of a $1.36B market.
Duluth, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Superior Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Superior Choice Credit Union ranks 95th of 659 lenders in non-metro Wisconsin, with $19.2M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Superior Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — EAU CLAIRE, WI, 2025
Superior Choice Credit Union ranks 62nd of 220 lenders in Eau Claire, WI, with $1.5M lent: 0.2% of a $1.01B market.
Eau Claire, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Superior Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Superior Choice Credit Union ranks 503rd of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $870K lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Superior Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO MINNESOTA, 2025
Superior Choice Credit Union ranks 399th of 536 lenders in non-metro Minnesota, with $500K lent: 0.0% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Superior Choice Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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