Applications / Mortgage Analytics / Lenders / Texas / Southern Lending Services / Competition
Southern Lending Services
Houston, TX · Independent non-bank lender · CFPB · 275 loans in 2025
Southern Lending Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
275
loans originated, 2025
338
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Southern Lending Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
Southern Lending Services ranks 81st of 753 lenders in Austin-Round Rock-San Marcos, TX, with $61.2M lent: 0.3% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Southern Lending Services ranks 84th of 669 lenders in San Antonio-New Braunfels, TX, with $37.8M lent: 0.2% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DENVER-AURORA-CENTENNIAL, CO, 2025
Southern Lending Services ranks 164th of 754 lenders in Denver-Aurora-Centennial, CO, with $30.3M lent: 0.1% of a $35.19B market.
Denver-Aurora-Centennial, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GREELEY, CO, 2025
Southern Lending Services ranks 123rd of 399 lenders in Greeley, CO, with $5.0M lent: 0.1% of a $4.08B market.
Greeley, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Southern Lending Services ranks 540th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $4.3M lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BOULDER, CO, 2025
Southern Lending Services ranks 167th of 352 lenders in Boulder, CO, with $2.2M lent: 0.1% of a $4.05B market.
Boulder, CO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Southern Lending Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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