Applications / Mortgage Analytics / Lenders / Louisiana / Southern Heritage Bank / Competition
Southern Heritage Bank
Jonesville, LA · State non-member bank · FDIC · $404 million assets · 297 loans in 2025
Southern Heritage Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
297
loans originated, 2025
353
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Southern Heritage Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ALEXANDRIA, LA, 2025
Southern Heritage Bank ranks 3rd of 152 lenders in Alexandria, LA, with $27.5M lent: 6.3% of a $434.0M market.
Alexandria, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO LOUISIANA, 2025
Southern Heritage Bank ranks 38th of 316 lenders in non-metro Louisiana, with $11.9M lent: 0.8% of a $1.53B market.
non-metro Louisiana is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SHREVEPORT-BOSSIER CITY, LA, 2025
Southern Heritage Bank ranks 161st of 255 lenders in Shreveport-Bossier City, LA, with $510K lent: 0.0% of a $1.43B market.
Shreveport-Bossier City, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — HOUMA-BAYOU CANE-THIBODAUX, LA, 2025
Southern Heritage Bank ranks 104th of 170 lenders in Houma-Bayou Cane-Thibodaux, LA, with $355K lent: 0.1% of a $541.8M market.
Houma-Bayou Cane-Thibodaux, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 63% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SLIDELL-MANDEVILLE-COVINGTON, LA, 2025
Southern Heritage Bank ranks 231st of 277 lenders in Slidell-Mandeville-Covington, LA, with $295K lent: 0.0% of a $1.61B market.
Slidell-Mandeville-Covington, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LAFAYETTE, LA, 2025
Southern Heritage Bank ranks 266th of 280 lenders in Lafayette, LA, with $105K lent: 0.0% of a $1.58B market.
Lafayette, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MONROE, LA, 2025
Southern Heritage Bank ranks 156th of 181 lenders in Monroe, LA, with $145K lent: 0.0% of a $749.7M market.
Monroe, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
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Southern Heritage Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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