One county, mostly buyers
It is a non-bank lender working only in the Las Vegas metro, in a single county. Purchase loans were 83.3% of its lending and refinances 16.7%. Almost all were conventional.
Applications / Mortgage Analytics / Lenders / Nevada / SimpliFi Mortgage
SimpliFi Mortgage
Las Vegas, NV · Non-bank or government lender · CFPB · 24 loans in 2025
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24
loans originated, 2025
35
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
SimpliFi Mortgage is a small Las Vegas lender that made 24 loans in 2025, far below its peak of 165 in 2020.
A small rebound
Its loans more than doubled, from 11 to 24, which is a rise of 118% but only a few more loans. Similar lenders, meaning non-banks making between half and twice as many loans, fell 15%. It has filed since 2019; volume rose to 165 in 2020 and then fell each year to 2024.
Too small to read much into
In Las Vegas it ranked 191 of 489 lenders, with 0.1% of the market, up from a share that rounded to zero. The leaders there are United Wholesale Mortgage and Rocket Mortgage. With 24 loans, its shares of lower-income borrowers, neighborhoods, prices and large loans rest on too few cases to compare with similar lenders.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2019–2025
24 loans in 2025, against a peak of 165 in 2020.
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. SimpliFi Mortgage took 35 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
83.3% of its 2025 loans were purchase loans; 95.8% were conventional loans.
Purchase 83.3% · Refinance 16.7%
Conventional 95.8% · VA 4.2% · of 24 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
1 state, 1 metro, 1 county
| State | Loans | Share |
|---|---|---|
| Nevada | 24 | 100.0% |
Largest metro areas, 2025
Loans originated
| Metro area | Loans |
|---|---|
| Las Vegas-Henderson-North Las Vegas | 24 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 5493002TUYGC7HBYME91 | 2019–2025 |
Established 7 August 2018. Reported under HMDA 2019-2025.
Mergers, name changes, data editions and corrections: SimpliFi Mortgage's data.
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