Applications / Mortgage Analytics / Lenders / Texas / SFMC / Competition
SFMC
Plano, TX · Independent non-bank lender · CFPB · 3,375 loans in 2025
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3,375
loans originated, 2025
4,910
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Who SFMC competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
SFMC ranks 13th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $820.8M lent: 1.3% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
SFMC ranks 59th of 753 lenders in Austin-Round Rock-San Marcos, TX, with $84.1M lent: 0.4% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
SFMC ranks 119th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $81.8M lent: 0.2% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO TEXAS, 2025
SFMC ranks 43rd of 831 lenders in non-metro Texas, with $55.0M lent: 0.5% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
SFMC ranks 110th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $40.4M lent: 0.1% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CLARKSVILLE, KY-TN, 2025
SFMC ranks 167th of 397 lenders in Clarksville, KY-TN, with $1.2M lent: 0.0% of a $2.82B market.
Clarksville, KY-TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
SFMC ranks 654th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $805K lent: 0.0% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — VALDOSTA, GA, 2025
SFMC ranks 106th of 238 lenders in Valdosta, GA, with $770K lent: 0.1% of a $786.0M market.
Valdosta, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SFMC in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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