Applications / Mortgage Analytics / Lenders / Nebraska / Security First Bank / Competition
Security First Bank
Lincoln, NE · State non-member bank · FDIC · $2.2 billion assets · 382 loans in 2025
Security First Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
382
loans originated, 2025
443
applications, 2025
10
states and territories
0
gaps bigger than at similar lenders
Who Security First Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LINCOLN, NE, 2025
Security First Bank ranks 10th of 249 lenders in Lincoln, NE, with $53.6M lent: 2.5% of a $2.18B market.
Lincoln, NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO NEBRASKA, 2025
Security First Bank ranks 11th of 341 lenders in non-metro Nebraska, with $32.8M lent: 1.5% of a $2.13B market.
non-metro Nebraska is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — RAPID CITY, SD, 2025
Security First Bank ranks 21st of 181 lenders in Rapid City, SD, with $13.8M lent: 1.2% of a $1.12B market.
Rapid City, SD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — OMAHA, IA-NE, 2025
Security First Bank ranks 97th of 417 lenders in Omaha, IA-NE, with $11.0M lent: 0.1% of a $8.07B market.
Omaha, IA-NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO SOUTH DAKOTA, 2025
Security First Bank ranks 50th of 239 lenders in non-metro South Dakota, with $4.9M lent: 0.3% of a $1.47B market.
non-metro South Dakota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
Security First Bank ranks 572nd of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $255K lent: 0.0% of a $16.69B market.
Indianapolis-Carmel-Greenwood, IN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
Security First Bank ranks 605th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $525K lent: 0.0% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
Security First Bank ranks 364th of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $1.1M lent: 0.0% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security First Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Security First Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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