Applications / Mortgage Analytics / Lenders / Wisconsin / Security Financial Bank / Competition
Security Financial Bank
Durand, WI · State member bank · FRS · $1.0 billion assets · 156 loans in 2025
Security Financial Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
156
loans originated, 2025
196
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Security Financial Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO WISCONSIN, 2025
Security Financial Bank ranks 84th of 659 lenders in non-metro Wisconsin, with $22.3M lent: 0.3% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — EAU CLAIRE, WI, 2025
Security Financial Bank ranks 13th of 220 lenders in Eau Claire, WI, with $18.4M lent: 1.8% of a $1.01B market.
Eau Claire, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Security Financial Bank ranks 215th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $11.4M lent: 0.0% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LA CROSSE-ONALASKA, MN-WI, 2025
Security Financial Bank ranks 38th of 213 lenders in La Crosse-Onalaska, MN-WI, with $5.7M lent: 0.6% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CAPE CORAL-FORT MYERS, FL, 2025
Security Financial Bank ranks 463rd of 798 lenders in Cape Coral-Fort Myers, FL, with $880K lent: 0.0% of a $7.41B market.
Cape Coral-Fort Myers, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — OSHKOSH-NEENAH, WI, 2025
Security Financial Bank ranks 205th of 231 lenders in Oshkosh-Neenah, WI, with $175K lent: 0.0% of a $1.02B market.
Oshkosh-Neenah, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DULUTH, MN-WI, 2025
Security Financial Bank ranks 134th of 318 lenders in Duluth, MN-WI, with $850K lent: 0.1% of a $1.36B market.
Duluth, MN-WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GREEN BAY, WI, 2025
Security Financial Bank ranks 183rd of 293 lenders in Green Bay, WI, with $585K lent: 0.0% of a $2.22B market.
Green Bay, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Security Financial Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Security Financial Bank's data
$215
Security Financial Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Security Financial Bank's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]