Applications / Mortgage Analytics / Lenders / Florida / Preferred Lending Services / Competition
Preferred Lending Services
Valrico, FL · Non-bank or government lender · CFPB · 89 loans in 2025
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89
loans originated, 2025
123
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Preferred Lending Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
Preferred Lending Services ranks 202nd of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $18.3M lent: 0.1% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LAKELAND-WINTER HAVEN, FL, 2025
Preferred Lending Services ranks 143rd of 560 lenders in Lakeland-Winter Haven, FL, with $4.6M lent: 0.1% of a $5.51B market.
Lakeland-Winter Haven, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SEBRING, FL, 2025
Preferred Lending Services ranks 72nd of 245 lenders in Sebring, FL, with $1.3M lent: 0.2% of a $529.8M market.
Sebring, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
Preferred Lending Services ranks 273rd of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $805K lent: 0.0% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
Preferred Lending Services ranks 624th of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $580K lent: 0.0% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — OCALA, FL, 2025
Preferred Lending Services ranks 395th of 536 lenders in Ocala, FL, with $305K lent: 0.0% of a $2.98B market.
Ocala, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NORTH PORT-BRADENTON-SARASOTA, FL, 2025
Preferred Lending Services ranks 618th of 811 lenders in North Port-Bradenton-Sarasota, FL, with $435K lent: 0.0% of a $10.17B market.
North Port-Bradenton-Sarasota, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — HOMOSASSA SPRINGS, FL, 2025
Preferred Lending Services ranks 300th of 377 lenders in Homosassa Springs, FL, with $215K lent: 0.0% of a $1.14B market.
Homosassa Springs, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Preferred Lending Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Preferred Lending Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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