Applications / Mortgage Analytics / Lenders / Louisiana / Mortgage Financial Services / Competition
Mortgage Financial Services
Baton Rouge, LA · Independent non-bank lender · CFPB · 2,083 loans in 2025
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2,083
loans originated, 2025
2,920
applications, 2025
9
states and territories
0
gaps bigger than at similar lenders
Who Mortgage Financial Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Mortgage Financial Services ranks 111th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $123.9M lent: 0.2% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
Mortgage Financial Services ranks 124th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $75.9M lent: 0.2% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN ANGELO, TX, 2025
Mortgage Financial Services ranks 1st of 191 lenders in San Angelo, TX, with $74.3M lent: 13.7% of a $542.3M market.
San Angelo, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Mortgage Financial Services ranks 70th of 669 lenders in San Antonio-New Braunfels, TX, with $51.0M lent: 0.3% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO TEXAS, 2025
Mortgage Financial Services ranks 51st of 831 lenders in non-metro Texas, with $41.7M lent: 0.4% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FLORENCE, SC, 2025
Mortgage Financial Services ranks 115th of 256 lenders in Florence, SC, with $670K lent: 0.1% of a $673.0M market.
Florence, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — HATTIESBURG, MS, 2025
Mortgage Financial Services ranks 67th of 177 lenders in Hattiesburg, MS, with $1.4M lent: 0.2% of a $628.2M market.
Hattiesburg, MS is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — BIRMINGHAM, AL, 2025
Mortgage Financial Services ranks 451st of 523 lenders in Birmingham, AL, with $240K lent: 0.0% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
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Mortgage Financial Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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