Applications / Mortgage Analytics / Lenders / Indiana / Merchants Capital / Competition
Merchants Capital
Carmel, IN · Non-bank subsidiary of a bank · CFPB · 91 loans in 2025
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91
loans originated, 2025
120
applications, 2025
21
states and territories
0
gaps bigger than at similar lenders
Who Merchants Capital competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Merchants Capital ranks 21st of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $1.27B lent: 0.9% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
Merchants Capital ranks 10th of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $326.8M lent: 2.0% of a $16.69B market.
Indianapolis-Carmel-Greenwood, IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
Merchants Capital ranks 104th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $105.6M lent: 0.2% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Merchants Capital ranks 41st of 669 lenders in San Antonio-New Braunfels, TX, with $91.0M lent: 0.6% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Merchants Capital ranks 19th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $71.5M lent: 1.0% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
Merchants Capital ranks 108th of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $51.4M lent: 0.2% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SALISBURY, MD, 2025
Merchants Capital ranks 1st of 205 lenders in Salisbury, MD, with $48.5M lent: 8.4% of a $577.4M market.
Salisbury, MD is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PROVIDENCE-WARWICK, MA-RI, 2025
Merchants Capital ranks 92nd of 475 lenders in Providence-Warwick, MA-RI, with $23.8M lent: 0.2% of a $13.02B market.
Providence-Warwick, MA-RI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Capital in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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