Applications / Mortgage Analytics / Lenders / Alabama / Liberty Mortgage / Competition
Liberty Mortgage
Birmingham, AL · Independent non-bank lender · CFPB · 63 loans in 2025
Liberty Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
63
loans originated, 2025
63
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Liberty Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — BIRMINGHAM, AL, 2025
Liberty Mortgage ranks 79th of 523 lenders in Birmingham, AL, with $18.2M lent: 0.3% of a $7.02B market.
Birmingham, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO ALABAMA, 2025
Liberty Mortgage ranks 258th of 523 lenders in non-metro Alabama, with $1.6M lent: 0.0% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
Liberty Mortgage ranks 311th of 485 lenders in Daphne-Fairhope-Foley, AL, with $655K lent: 0.0% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GADSDEN, AL, 2025
Liberty Mortgage ranks 99th of 190 lenders in Gadsden, AL, with $425K lent: 0.1% of a $438.6M market.
Gadsden, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — AUBURN-OPELIKA, AL, 2025
Liberty Mortgage ranks 202nd of 305 lenders in Auburn-Opelika, AL, with $375K lent: 0.0% of a $1.58B market.
Auburn-Opelika, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MOBILE, AL, 2025
Liberty Mortgage ranks 323rd of 356 lenders in Mobile, AL, with $145K lent: 0.0% of a $1.72B market.
Mobile, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — TUSCALOOSA, AL, 2025
Liberty Mortgage ranks 261st of 306 lenders in Tuscaloosa, AL, with $205K lent: 0.0% of a $1.26B market.
Tuscaloosa, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Liberty Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Liberty Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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