Applications / Mortgage Analytics / Lenders / Texas / Lendlo Mortgage / Competition
Lendlo Mortgage
Houston, TX · Non-bank or government lender · CFPB · 1,018 loans in 2025
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1,018
loans originated, 2025
1,300
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who Lendlo Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FAYETTEVILLE-SPRINGDALE-ROGERS, AR, 2025
Lendlo Mortgage ranks 33rd of 465 lenders in Fayetteville-Springdale-Rogers, AR, with $45.4M lent: 0.8% of a $5.77B market.
Fayetteville-Springdale-Rogers, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — OKLAHOMA CITY, OK, 2025
Lendlo Mortgage ranks 53rd of 534 lenders in Oklahoma City, OK, with $35.3M lent: 0.4% of a $8.31B market.
Oklahoma City, OK is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
Lendlo Mortgage ranks 243rd of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $24.9M lent: 0.1% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LITTLE ROCK-NORTH LITTLE ROCK-CONWAY, AR, 2025
Lendlo Mortgage ranks 47th of 423 lenders in Little Rock-North Little Rock-Conway, AR, with $21.4M lent: 0.5% of a $4.33B market.
Little Rock-North Little Rock-Conway, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Lendlo Mortgage ranks 143rd of 669 lenders in San Antonio-New Braunfels, TX, with $17.2M lent: 0.1% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MONTGOMERY, AL, 2025
Lendlo Mortgage ranks 182nd of 331 lenders in Montgomery, AL, with $735K lent: 0.0% of a $1.87B market.
Montgomery, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO OKLAHOMA, 2025
Lendlo Mortgage ranks 54th of 538 lenders in non-metro Oklahoma, with $15.6M lent: 0.4% of a $3.91B market.
non-metro Oklahoma is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — BIRMINGHAM, AL, 2025
Lendlo Mortgage ranks 91st of 523 lenders in Birmingham, AL, with $14.1M lent: 0.2% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Lendlo Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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