Applications / Mortgage Analytics / Lenders / Alabama / Heritage Mortgage
Madison, AL · Independent non-bank lender · CFPB · 962 loans in 2025
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962
loans originated, 2025
1,245
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Heritage Mortgage is a young home-purchase lender from Madison, Alabama, that leans far more on government-backed loans than similar lenders and has grown from 264 loans in 2022 to 962.
Every loan it made financed a home purchase. Of these, 39.1% were insured by the Federal Housing Administration (FHA) and 20.0% were guaranteed by the Department of Veterans Affairs (VA), against 21.8% and 6.1% at similar lenders, meaning independent non-bank lenders making between half and twice as many loans. Its VA share was higher than about nine in ten of them. It made no manufactured-home loans.
It first reported in 2022 and nearly doubled in each of the next two years, to 913 loans in 2024. In 2025 it grew 5%, the same as the typical similar lender and half the market's 10%.
Huntsville is its largest market, and it ranked 11 of 440 lenders there, with a share that rose from 2.1% to 2.3%. United Wholesale Mortgage and Redstone Federal Credit Union lead that market. It is spreading out: it entered San Antonio in 2024 and Prescott Valley-Prescott in 2025, where it already ranks 33 of 380.
Its typical rate was 5.99%, against 6.62% for similar lenders, among the lowest tenth. Only 0.1% of its loans were higher-priced (a rate well above the average for similar loans), against 1.8% for peers. Its denial rate on home-purchase applications was 1.4%, lower than at about four in five similar lenders.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2022–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Heritage Mortgage took 1,245 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 100.0%
Conventional 40.1% · FHA 39.1% · VA 20.0% · USDA (RHS or FSA) 0.8% · of 962 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Alabama | 434 | 45.1% |
| Texas | 198 | 20.6% |
| Tennessee | 113 | 11.7% |
| North Carolina | 93 | 9.7% |
| Georgia | 81 | 8.4% |
| Arizona | 43 | 4.5% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Huntsville | 357 |
| Nashville-Davidson--Murfreesboro--Franklin | 110 |
| Houston-Pasadena-The Woodlands | 84 |
| San Antonio-New Braunfels | 81 |
| Marietta | 50 |
| Prescott Valley-Prescott | 42 |
| Raleigh-Cary | 38 |
| Decatur | 37 |
| Dallas-Plano-Irving | 33 |
| Atlanta-Sandy Springs-Roswell | 13 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 254900ERGGNLW2R5J379 | 2022–2025 |
Established 6 July 2018. Reported under HMDA 2022-2025.
Mergers, name changes, data editions and corrections: Heritage Mortgage's data.
Heritage Mortgage's data
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