Applications / Mortgage Analytics / Lenders / Arizona / Geneva Financial / Competition
Geneva Financial
Chandler, AZ · Independent non-bank lender · CFPB · 5,554 loans in 2025
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5,554
loans originated, 2025
8,198
applications, 2025
48
states and territories
0
gaps bigger than at similar lenders
Who Geneva Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHOENIX-MESA-CHANDLER, AZ, 2025
Geneva Financial ranks 82nd of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $131.3M lent: 0.3% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ST. LOUIS, IL-MO, 2025
Geneva Financial ranks 45th of 637 lenders in St. Louis, IL-MO, with $86.1M lent: 0.5% of a $16.74B market.
St. Louis, IL-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Geneva Financial ranks 205th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $43.1M lent: 0.1% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
Geneva Financial ranks 190th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $40.5M lent: 0.1% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Geneva Financial ranks 210th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $36.2M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FAIRBANKS-COLLEGE, AK, 2025
Geneva Financial ranks 59th of 83 lenders in Fairbanks-College, AK, with $595K lent: 0.1% of a $483.8M market.
Fairbanks-College, AK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 73% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CHEYENNE, WY, 2025
Geneva Financial ranks 13th of 190 lenders in Cheyenne, WY, with $20.9M lent: 1.9% of a $1.11B market.
Cheyenne, WY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PORTLAND-SOUTH PORTLAND, ME, 2025
Geneva Financial ranks 119th of 364 lenders in Portland-South Portland, ME, with $5.4M lent: 0.1% of a $5.78B market.
Portland-South Portland, ME is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Geneva Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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