Applications / Mortgage Analytics / Lenders / Texas / Directions Equity / Competition
Directions Equity
San Antonio, TX · Independent non-bank lender · CFPB · 1,842 loans in 2025
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1,842
loans originated, 2025
2,561
applications, 2025
15
states and territories
0
gaps bigger than at similar lenders
Who Directions Equity competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Directions Equity ranks 6th of 669 lenders in San Antonio-New Braunfels, TX, with $359.2M lent: 2.2% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MCALLEN-EDINBURG-MISSION, TX, 2025
Directions Equity ranks 10th of 295 lenders in McAllen-Edinburg-Mission, TX, with $57.9M lent: 2.8% of a $2.05B market.
McAllen-Edinburg-Mission, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
Directions Equity ranks 274th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $20.4M lent: 0.0% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — EL PASO, TX, 2025
Directions Equity ranks 37th of 332 lenders in El Paso, TX, with $20.1M lent: 0.6% of a $3.34B market.
El Paso, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — BROWNSVILLE-HARLINGEN, TX, 2025
Directions Equity ranks 21st of 286 lenders in Brownsville-Harlingen, TX, with $17.2M lent: 1.6% of a $1.07B market.
Brownsville-Harlingen, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BIRMINGHAM, AL, 2025
Directions Equity ranks 284th of 523 lenders in Birmingham, AL, with $1.2M lent: 0.0% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MACON-BIBB COUNTY, GA, 2025
Directions Equity ranks 148th of 328 lenders in Macon-Bibb County, GA, with $865K lent: 0.1% of a $1.01B market.
Macon-Bibb County, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBIA, SC, 2025
Directions Equity ranks 282nd of 515 lenders in Columbia, SC, with $840K lent: 0.0% of a $5.77B market.
Columbia, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Directions Equity in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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