Applications / Mortgage Analytics / Lenders / Alabama / Consumer First Mortgage / Competition
Consumer First Mortgage
Northport, AL · Independent non-bank lender · CFPB · 148 loans in 2025
Consumer First Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
148
loans originated, 2025
169
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Consumer First Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO ALABAMA, 2025
Consumer First Mortgage ranks 114th of 523 lenders in non-metro Alabama, with $7.8M lent: 0.2% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — FLORENCE-MUSCLE SHOALS, AL, 2025
Consumer First Mortgage ranks 42nd of 220 lenders in Florence-Muscle Shoals, AL, with $4.0M lent: 0.5% of a $784.8M market.
Florence-Muscle Shoals, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — BIRMINGHAM, AL, 2025
Consumer First Mortgage ranks 195th of 523 lenders in Birmingham, AL, with $4.0M lent: 0.1% of a $7.02B market.
Birmingham, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — TUSCALOOSA, AL, 2025
Consumer First Mortgage ranks 56th of 306 lenders in Tuscaloosa, AL, with $3.6M lent: 0.3% of a $1.26B market.
Tuscaloosa, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DECATUR, AL, 2025
Consumer First Mortgage ranks 52nd of 240 lenders in Decatur, AL, with $3.6M lent: 0.5% of a $729.3M market.
Decatur, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — WILDWOOD-THE VILLAGES, FL, 2025
Consumer First Mortgage ranks 388th of 451 lenders in Wildwood-The Villages, FL, with $215K lent: 0.0% of a $1.68B market.
Wildwood-The Villages, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — OCALA, FL, 2025
Consumer First Mortgage ranks 509th of 536 lenders in Ocala, FL, with $95K lent: 0.0% of a $2.98B market.
Ocala, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO TENNESSEE, 2025
Consumer First Mortgage ranks 444th of 746 lenders in non-metro Tennessee, with $1.0M lent: 0.0% of a $8.31B market.
non-metro Tennessee is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Consumer First Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Consumer First Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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