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Slidell-Mandeville-Covington is its largest market, and it has lent there since 1990; in 2025 it ranked 56 of 277 lenders. In neighboring Hammond it ranked 47 of 197 with 0.4% of the dollars, the same as in 2024. GMFS and Hancock Whitney Bank are the two largest lenders in Slidell-Mandeville-Covington. All its lending is in Louisiana, across 7 counties.