Applications / Mortgage Analytics / Lenders / Louisiana / Assurance Financial Group / Competition
Assurance Financial Group
Baton Rouge, LA · Independent non-bank lender · CFPB · 3,064 loans in 2025
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3,064
loans originated, 2025
4,134
applications, 2025
27
states and territories
0
gaps bigger than at similar lenders
Who Assurance Financial Group competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — BATON ROUGE, LA, 2025
Assurance Financial Group ranks 7th of 369 lenders in Baton Rouge, LA, with $110.7M lent: 3.0% of a $3.67B market.
Baton Rouge, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Assurance Financial Group ranks 163rd of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $61.1M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — BIRMINGHAM, AL, 2025
Assurance Financial Group ranks 29th of 523 lenders in Birmingham, AL, with $58.1M lent: 0.8% of a $7.02B market.
Birmingham, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MONROE, LA, 2025
Assurance Financial Group ranks 3rd of 181 lenders in Monroe, LA, with $53.7M lent: 7.2% of a $749.7M market.
Monroe, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHREVEPORT-BOSSIER CITY, LA, 2025
Assurance Financial Group ranks 9th of 255 lenders in Shreveport-Bossier City, LA, with $46.5M lent: 3.2% of a $1.43B market.
Shreveport-Bossier City, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PALM BAY-MELBOURNE-TITUSVILLE, FL, 2025
Assurance Financial Group ranks 274th of 573 lenders in Palm Bay-Melbourne-Titusville, FL, with $1.1M lent: 0.0% of a $5.18B market.
Palm Bay-Melbourne-Titusville, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SANTA FE, NM, 2025
Assurance Financial Group ranks 177th of 239 lenders in Santa Fe, NM, with $475K lent: 0.0% of a $1.25B market.
Santa Fe, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — OXNARD-THOUSAND OAKS-VENTURA, CA, 2025
Assurance Financial Group ranks 398th of 422 lenders in Oxnard-Thousand Oaks-Ventura, CA, with $245K lent: 0.0% of a $6.98B market.
Oxnard-Thousand Oaks-Ventura, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Assurance Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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