Applications / Mortgage Analytics / Lenders / Wisconsin / A + Mortgage Services / Competition
A + Mortgage Services
Muskego, WI · Independent non-bank lender · CFPB · 775 loans in 2025
A + Mortgage Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
775
loans originated, 2025
852
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who A + Mortgage Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
A + Mortgage Services ranks 16th of 510 lenders in Milwaukee-Waukesha, WI, with $199.2M lent: 1.9% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
A + Mortgage Services ranks 115th of 659 lenders in non-metro Wisconsin, with $14.3M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — RACINE-MOUNT PLEASANT, WI, 2025
A + Mortgage Services ranks 25th of 285 lenders in Racine-Mount Pleasant, WI, with $13.4M lent: 1.2% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MADISON, WI, 2025
A + Mortgage Services ranks 82nd of 380 lenders in Madison, WI, with $7.5M lent: 0.1% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — KENOSHA, WI, 2025
A + Mortgage Services ranks 51st of 257 lenders in Kenosha, WI, with $3.6M lent: 0.4% of a $933.9M market.
Kenosha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
A + Mortgage Services ranks 698th of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $375K lent: 0.0% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
A + Mortgage Services ranks 367th of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $845K lent: 0.0% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CAPE CORAL-FORT MYERS, FL, 2025
A + Mortgage Services ranks 544th of 798 lenders in Cape Coral-Fort Myers, FL, with $555K lent: 0.0% of a $7.41B market.
Cape Coral-Fort Myers, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and A + Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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