Applications / Mortgage Analytics / Lenders / Alabama / TVA Community Credit Union / Competition
TVA Community Credit Union
Muscle Shoals, AL · Credit union · NCUA · $416 million assets · 108 loans in 2025
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108
loans originated, 2025
118
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who TVA Community Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FLORENCE-MUSCLE SHOALS, AL, 2025
TVA Community Credit Union ranks 17th of 220 lenders in Florence-Muscle Shoals, AL, with $11.5M lent: 1.5% of a $784.8M market.
Florence-Muscle Shoals, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HUNTSVILLE, AL, 2025
TVA Community Credit Union ranks 156th of 440 lenders in Huntsville, AL, with $2.6M lent: 0.1% of a $4.63B market.
Huntsville, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DECATUR, AL, 2025
TVA Community Credit Union ranks 121st of 240 lenders in Decatur, AL, with $840K lent: 0.1% of a $729.3M market.
Decatur, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ALABAMA, 2025
TVA Community Credit Union ranks 394th of 523 lenders in non-metro Alabama, with $420K lent: 0.0% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAVANNAH, GA, 2025
TVA Community Credit Union ranks 367th of 469 lenders in Savannah, GA, with $355K lent: 0.0% of a $3.89B market.
Savannah, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO MISSISSIPPI, 2025
TVA Community Credit Union ranks 434th of 438 lenders in non-metro Mississippi, with $55K lent: 0.0% of a $3.95B market.
non-metro Mississippi is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DAPHNE-FAIRHOPE-FOLEY, AL, 2025
TVA Community Credit Union ranks 483rd of 485 lenders in Daphne-Fairhope-Foley, AL, with $25K lent: 0.0% of a $2.98B market.
Daphne-Fairhope-Foley, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
TVA Community Credit Union ranks 731st of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $335K lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and TVA Community Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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