Applications / Mortgage Analytics / Lenders / Wisconsin / The First National Bank of River Falls / Competition
The First National Bank of River Falls
River Falls, WI · National bank · OCC · $318 million assets · 74 loans in 2025
The First National Bank of River Falls's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
74
loans originated, 2025
92
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who The First National Bank of River Falls competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
The First National Bank of River Falls ranks 129th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $28.9M lent: 0.1% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The First National Bank of River Falls in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
The First National Bank of River Falls ranks 337th of 659 lenders in non-metro Wisconsin, with $1.8M lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The First National Bank of River Falls in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MINNESOTA, 2025
The First National Bank of River Falls ranks 367th of 536 lenders in non-metro Minnesota, with $625K lent: 0.0% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The First National Bank of River Falls in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — EAU CLAIRE, WI, 2025
The First National Bank of River Falls ranks 171st of 220 lenders in Eau Claire, WI, with $225K lent: 0.0% of a $1.01B market.
Eau Claire, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The First National Bank of River Falls in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RACINE-MOUNT PLEASANT, WI, 2025
The First National Bank of River Falls ranks 250th of 285 lenders in Racine-Mount Pleasant, WI, with $195K lent: 0.0% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The First National Bank of River Falls in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The First National Bank of River Falls's data
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The First National Bank of River Falls and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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