Applications / Mortgage Analytics / Lenders / New Mexico / The Citizens Bank / Competition
The Citizens Bank
Farmington, NM · State non-member bank · FDIC · $774 million assets · 55 loans in 2025
The Citizens Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
55
loans originated, 2025
83
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who The Citizens Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FARMINGTON, NM, 2025
The Citizens Bank ranks 7th of 153 lenders in Farmington, NM, with $15.7M lent: 4.5% of a $348.8M market.
Farmington, NM is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Citizens Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The Citizens Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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