Applications / Mortgage Analytics / Lenders / Iowa / Serve Credit Union
Des Moines, IA · Credit union · NCUA · $98.5 million assets · 50 loans in 2025
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50
loans originated, 2025
67
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Serve Credit Union is a home-improvement lender: more than half of its 50 loans in 2025 were for work on existing homes.
Home improvement made up 56.0% of its lending and purchases only 10.0%. That may explain its small typical loan, $75,000, against $95,000 at similar credit unions, those making between half and twice as many loans. Every loan was conventional.
Loans fell 7%, to 50, while the typical peer grew by 6%. The decline is longer-running: it made 153 loans in 2021 and fewer every year since. With so few loans, a handful either way moves the figures.
Some 39.5% of its loans went to low- and moderate-income (LMI) borrowers, against 31.2% at peers, higher than about seven in ten. Home-improvement loans to existing owners may account for some of that.
It lends in seven Iowa counties. In Des Moines, its largest market, it ranks 154 of 396 lenders. Only 13.2% of its loans went to LMI neighborhoods, against 17.6% at peers, and none to majority-minority neighborhoods. Where its members live may explain both.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Serve Credit Union took 67 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Home improvement 56.0% · Refinance 18.0% · Other 16.0% · Purchase 10.0%
Conventional 100.0% · of 50 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Iowa | 38 | 76.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Des Moines-West Des Moines | 34 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300PU6VF7RGG5TI18 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 530794 | 2015–2023 |
| Respondent ID (the HMDA filer code before 2018) | 565150 | 2015–2017 |
Established 1 January 1932. Reported under HMDA 2015-2025.
Mergers, name changes, data editions and corrections: Serve Credit Union's data.
Serve Credit Union's data
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Serve Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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