Applications / Mortgage Analytics / Lenders / Texas / Herring Bank / Competition
Herring Bank
Amarillo, TX · State non-member bank · FDIC · $487 million assets · 93 loans in 2025
Herring Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
93
loans originated, 2025
123
applications, 2025
9
states and territories
0
gaps bigger than at similar lenders
Who Herring Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Herring Bank ranks 349th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $14.8M lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — AMARILLO, TX, 2025
Herring Bank ranks 33rd of 258 lenders in Amarillo, TX, with $6.9M lent: 0.6% of a $1.23B market.
Amarillo, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO TEXAS, 2025
Herring Bank ranks 315th of 831 lenders in non-metro Texas, with $4.8M lent: 0.0% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
Herring Bank ranks 440th of 753 lenders in Austin-Round Rock-San Marcos, TX, with $2.0M lent: 0.0% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
Herring Bank ranks 524th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $1.4M lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — COLUMBIA, SC, 2025
Herring Bank ranks 353rd of 515 lenders in Columbia, SC, with $435K lent: 0.0% of a $5.77B market.
Columbia, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — RACINE-MOUNT PLEASANT, WI, 2025
Herring Bank ranks 205th of 285 lenders in Racine-Mount Pleasant, WI, with $345K lent: 0.0% of a $1.15B market.
Racine-Mount Pleasant, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MILWAUKEE-WAUKESHA, WI, 2025
Herring Bank ranks 474th of 510 lenders in Milwaukee-Waukesha, WI, with $205K lent: 0.0% of a $10.55B market.
Milwaukee-Waukesha, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Herring Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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