Applications / Mortgage Analytics / Lenders / Nebraska / Heritage Bank / Competition
Heritage Bank
Wood River, NE · State non-member bank · FDIC · $594 million assets · 93 loans in 2025
Heritage Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
93
loans originated, 2025
112
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who Heritage Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO NEBRASKA, 2025
Heritage Bank ranks 50th of 341 lenders in non-metro Nebraska, with $8.6M lent: 0.4% of a $2.13B market.
non-metro Nebraska is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — GRAND ISLAND, NE, 2025
Heritage Bank ranks 20th of 112 lenders in Grand Island, NE, with $4.1M lent: 1.4% of a $298.0M market.
Grand Island, NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 61% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — OMAHA, IA-NE, 2025
Heritage Bank ranks 229th of 417 lenders in Omaha, IA-NE, with $1.4M lent: 0.0% of a $8.07B market.
Omaha, IA-NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LINCOLN, NE, 2025
Heritage Bank ranks 123rd of 249 lenders in Lincoln, NE, with $1.2M lent: 0.1% of a $2.18B market.
Lincoln, NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO TEXAS, 2025
Heritage Bank ranks 593rd of 831 lenders in non-metro Texas, with $805K lent: 0.0% of a $10.46B market.
non-metro Texas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO MISSOURI, 2025
Heritage Bank ranks 533rd of 640 lenders in non-metro Missouri, with $255K lent: 0.0% of a $6.01B market.
non-metro Missouri is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO COLORADO, 2025
Heritage Bank ranks 588th of 626 lenders in non-metro Colorado, with $190K lent: 0.0% of a $9.24B market.
non-metro Colorado is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO SOUTH DAKOTA, 2025
Heritage Bank ranks 200th of 239 lenders in non-metro South Dakota, with $265K lent: 0.0% of a $1.47B market.
non-metro South Dakota is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Heritage Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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