Applications / Mortgage Analytics / Lenders / Nebraska / Heartland Bank / Competition
Heartland Bank
Geneva, NE · State non-member bank · FDIC · $940 million assets · 73 loans in 2025
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73
loans originated, 2025
84
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Heartland Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO NEBRASKA, 2025
Heartland Bank ranks 38th of 341 lenders in non-metro Nebraska, with $10.9M lent: 0.5% of a $2.13B market.
non-metro Nebraska is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LINCOLN, NE, 2025
Heartland Bank ranks 142nd of 249 lenders in Lincoln, NE, with $810K lent: 0.0% of a $2.18B market.
Lincoln, NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CAPE CORAL-FORT MYERS, FL, 2025
Heartland Bank ranks 662nd of 798 lenders in Cape Coral-Fort Myers, FL, with $305K lent: 0.0% of a $7.41B market.
Cape Coral-Fort Myers, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GRAND ISLAND, NE, 2025
Heartland Bank ranks 85th of 112 lenders in Grand Island, NE, with $275K lent: 0.1% of a $298.0M market.
Grand Island, NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DES MOINES-WEST DES MOINES, IA, 2025
Heartland Bank ranks 388th of 396 lenders in Des Moines-West Des Moines, IA, with $75K lent: 0.0% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Heartland Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Heartland Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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