Applications / Mortgage Analytics / Lenders / Wisconsin / Governmental Employees Credit Union / Competition
Governmental Employees Credit Union
La Crosse, WI · Credit union · NCUA · $117 million assets · 106 loans in 2025
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106
loans originated, 2025
106
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Governmental Employees Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LA CROSSE-ONALASKA, MN-WI, 2025
Governmental Employees Credit Union ranks 34th of 213 lenders in La Crosse-Onalaska, MN-WI, with $6.6M lent: 0.7% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Governmental Employees Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Governmental Employees Credit Union ranks 298th of 659 lenders in non-metro Wisconsin, with $2.5M lent: 0.0% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Governmental Employees Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — APPLETON, WI, 2025
Governmental Employees Credit Union ranks 191st of 257 lenders in Appleton, WI, with $415K lent: 0.0% of a $1.70B market.
Appleton, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Governmental Employees Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO MINNESOTA, 2025
Governmental Employees Credit Union ranks 433rd of 536 lenders in non-metro Minnesota, with $340K lent: 0.0% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Governmental Employees Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — MADISON, WI, 2025
Governmental Employees Credit Union ranks 371st of 380 lenders in Madison, WI, with $105K lent: 0.0% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Governmental Employees Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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