Applications / Mortgage Analytics / Lenders / Alabama / First Southern Bank
Florence, AL · State non-member bank · FDIC · $732 million assets · 78 loans in 2025
First Southern Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
78
loans originated, 2025
101
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
First Southern Bank, based in Florence, Alabama, held a steady 1.5% of its home market, Florence-Muscle Shoals, and its loans rose 22% in 2025 after two years well below their 2022 peak.
In Florence-Muscle Shoals, where it has lent since 1990, it ranks 16 of 220 lenders, with a 1.5% share in both years, behind Bank Independent, the leader. In Decatur, entered in 2022, its share rose from 0.0% to 0.2%. It also lends in Orlando and Tampa, at small shares.
Its 78 loans were 22% more than in 2024, faster growth than about seven in ten similar lenders (state non-member banks making between half and twice as many loans), which grew by 9%. Yet it made 161 loans in 2022 and 116 in 2021.
Refinancing made up 53.8% of its loans and purchases 38.5%, all conventional. Its typical loan, $140,000, was lower than the $175,000 at similar lenders, and it made no jumbo loans, those larger than the conforming limit.
It made 27.3% of its loans in low- and moderate-income (LMI) neighborhoods, against 18.6% at similar lenders, more than about seven in ten, and up from 12.5% in 2024. Its share to LMI borrowers, 21.6%, was lower than their 27.5% but up from 11.3% five years earlier. With 78 loans, a handful can move either share.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. First Southern Bank took 101 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Refinance 53.8% · Purchase 38.5% · Home improvement 7.7%
Conventional 100.0% · of 78 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Alabama | 70 | 89.7% |
| Florida | 4 | 5.1% |
| Tennessee | 3 | 3.8% |
| Texas | 1 | 1.3% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Florence-Muscle Shoals | 61 |
| Decatur | 3 |
| Orlando-Kissimmee-Sanford | 2 |
| Daphne-Fairhope-Foley | 1 |
| Gadsden | 1 |
| Nashville-Davidson--Murfreesboro--Franklin | 1 |
| St. Petersburg-Clearwater-Largo | 1 |
| Tampa | 1 |
| Texarkana | 1 |
| Tuscaloosa | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 254900P4A09O6AABF892 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 66275 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 43294 | 1990–1994 |
| Respondent ID (the HMDA filer code before 2018) | 329332 | 1995–2017 |
Established 1 January 1934. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: First Southern Bank's data.
First Southern Bank's data
$215
First Southern Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy First Southern Bank's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]