Applications / Mortgage Analytics / Lenders / Alabama / First National Bank / Competition
First National Bank
Hamilton, AL · National bank · OCC · $370 million assets · 89 loans in 2025
First National Bank's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
89
loans originated, 2025
96
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who First National Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO ALABAMA, 2025
First National Bank ranks 118th of 523 lenders in non-metro Alabama, with $7.4M lent: 0.2% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
First National Bank ranks 563rd of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $980K lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MISSISSIPPI, 2025
First National Bank ranks 243rd of 438 lenders in non-metro Mississippi, with $800K lent: 0.0% of a $3.95B market.
non-metro Mississippi is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BIRMINGHAM, AL, 2025
First National Bank ranks 365th of 523 lenders in Birmingham, AL, with $525K lent: 0.0% of a $7.02B market.
Birmingham, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — FLORENCE-MUSCLE SHOALS, AL, 2025
First National Bank ranks 196th of 220 lenders in Florence-Muscle Shoals, AL, with $145K lent: 0.0% of a $784.8M market.
Florence-Muscle Shoals, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — TUSCALOOSA, AL, 2025
First National Bank ranks 290th of 306 lenders in Tuscaloosa, AL, with $140K lent: 0.0% of a $1.26B market.
Tuscaloosa, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First National Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
First National Bank's data
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First National Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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