Applications / Mortgage Analytics / Lenders / Wisconsin / First Business Bank / Competition
First Business Bank
Madison, WI · State non-member bank · FDIC · $4.1 billion assets · 37 loans in 2025
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37
loans originated, 2025
46
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who First Business Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
First Business Bank ranks 27th of 510 lenders in Milwaukee-Waukesha, WI, with $93.4M lent: 0.9% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MADISON, WI, 2025
First Business Bank ranks 28th of 380 lenders in Madison, WI, with $58.9M lent: 0.9% of a $6.35B market.
Madison, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO WISCONSIN, 2025
First Business Bank ranks 104th of 659 lenders in non-metro Wisconsin, with $16.2M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — DES MOINES-WEST DES MOINES, IA, 2025
First Business Bank ranks 67th of 396 lenders in Des Moines-West Des Moines, IA, with $14.6M lent: 0.3% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO IOWA, 2025
First Business Bank ranks 111th of 465 lenders in non-metro Iowa, with $5.6M lent: 0.2% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
First Business Bank ranks 524th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $815K lent: 0.0% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO MISSOURI, 2025
First Business Bank ranks 477th of 640 lenders in non-metro Missouri, with $405K lent: 0.0% of a $6.01B market.
non-metro Missouri is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — KANSAS CITY, KS-MO, 2025
First Business Bank ranks 365th of 659 lenders in Kansas City, KS-MO, with $1.4M lent: 0.0% of a $16.29B market.
Kansas City, KS-MO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Business Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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